Natalia Rosa is the CEO of Big Ambitions and a marcomms expert for the travel and tourism industry. Natalia helps global travel and tourism organisations connect meaningfully with their customers through smart content, communications and marketing. A super connector of people and ideas within her community, Natalia has first-hand experience of working in and communicating on behalf of the tourism industry, having completed projects in the UK, Mozambique, Sierra Leone and South Africa. A high performer and lifelong learner, Natalia has a BA in International Relations and Portuguese, a B Hons in Journalism an MSc in Publishing and Marketing Diploma.

Ikaneng “Oupa” Pilane, a Wits Masters graduate, is an entrepreneur, tourism development consultant, local government specialist, and business coach who focuses on organisational, personal, tourism, and business development.

Formerly the first spokesperson for the former Premier of Mpumalanga Province, Dr. Mathews Phosa, Oupa has spent most of his career in the public sector. He has been responsible for municipal interventions, developing turnaround strategies for struggling municipalities, and integrated development planning.

Oupa is the co-founder, director, and developer of the Graskop Gorge Lift Attraction, the latest and most innovative nature-based tourism adventure centre in Mpumalanga, South Africa. He is also a director of Bakgatla Tourism and Municipal Solutions consulting services.

He is a member of the Ehlanzeni and Nkangala District Development Model, focusing on tourism development, and a board member of the Nkangala Economic Developer Agency.

Oupa is the National Co-Chairperson of SATSA, Chairperson of Kruger Lowveld Tourism, and a board member of the Kruger Lowveld Chamber of Business & Tourism.

David Frost is CEO of SATSA. David has 25 years’ experience at an executive level in tourism strategy. An economist by training, he worked for the COSATU trade union movement prior to joining The Premier Group in 1994, where he ended up as head of Corporate Strategy. He was seconded as Special Advisor on Tourism to Ministers Jordan and Moosa by the Business Trust.

He then joined Tourvest in 1998 and was MD of the Inbound Division. David established his own bespoke consultancy – the Tourism Strategy Company in 2001 and has consulted widely to leading private sector companies as well as developed destination strategies for a number of SADC countries. He has been at the helm at SATSA since September 2013.

Patricia de Lille was re-appointed Minister of Tourism on 3 July 2024. She previously served as Minister of Public Works and Infrastructure from 30 May 2019 to 19 June 2024. Currently, she is the leader of the political party Good and a Member of Parliament in the Republic of South Africa.

Career/Positions/Memberships/Other Activities:

Western Cape Provincial Minister of Social Development from 2010 to 2011.
Selected as the DA's mayoral candidate in Cape Town ahead of the 2011 local government elections, where she was elected mayor. She was re-elected to a second term in 2016 and served until 2018.

Provincial Leader of the Democratic Alliance in the Western Cape from 2015 to 2017.

In 1989, De Lille was elected to the National Executive Committee of the Pan Africanist Movement (PAM). She led a delegation in the constitutional negotiations preceding South Africa's first democratic election in 1994. Following her election as a Pan Africanist Congress (PAC) MP, she was appointed Chairperson of the Parliamentary Committee on Transport from 1994 to 1999. She also served on various portfolio committees, including Health, Minerals and Energy, Trade and Industry, Communications, the Rules Committee, and the Code of Ethics.

Craig Foster is an Oscar and BAFTA winning filmmaker, naturalist, author and ocean explorer.
His films – including the acclaimed My Octopus Teacher – have won more than 150
international awards, and his recently published book, Amphibious Soul: Finding the Wild in a
Tame World, has received global accolades.

Foster is the co-founder of Sea Change Project, a non-profit organisation dedicated to the
long-term conservation and regeneration of the Great African Seaforest.

For Foster, biodiversity is the key to healing our natural world. It is the immune system of our
planet. He says: ‘No continued loss of ecosystems is acceptable for economic gain.’

Foster believes that the greatest threat we face is the cooling of the human heart towards
nature, and all his work is about inspiring a change or heart

Dalfrenzo Glenville Laing is the Assistant General Manager at De Hoop Collection, where he began as a FGASA Nature and Marine Level 1 guide in November 2009. Laing's career has included roles in reception, restaurant, kitchen, and guiding, leading to his appointment as Head Guide in 2012, Melkkamer Lodge Manager in 2014, and Guest Relations/Guide Manager in 2017. He has been the Assistant General Manager for the past three years, focusing on maintaining high standards for guides and guest experiences.

Laing has advanced his expertise with FGASA Nature Guiding Levels 2 and 3 and qualifications in conservation and tourism management. His dedication to environmental education is evident through his work in educating youth and guests about marine and terrestrial ecosystems.

Overcoming personal challenges, Laing has made significant contributions to conservation and tourism. Recently honoured as a FGASA Assessor, he now trains new guides and supports the next generation in preserving South Africa's natural heritage.

The "Origins of Early Southern Sapiens Behaviour Exhibition" at De Hoop Collection, which aims to educate visitors about human history and promote community engagement, stands as a testament to Dalfrenzo Glenville Laing's ongoing commitment to education and conservation.

Laing's journey and contributions to environmental education and conservation have had a lasting impact. His dedication to guiding, combined with his social contributions, has played a significant role in shaping a more environmentally conscious community. His story reflects perseverance, passion, and a steadfast commitment to making a difference.

Starting with South African Schools cricket and rugby in 1983, Craig Marais pursued a Bachelor of Arts at the University of Natal (Pietermaritzburg). He began his media career as a sports reporter and anchor at etv from 2000 to 2004. Craig then moved to SABC Sport, where he served as a sports commentator and presenter from 2004 to 2012, including commentary for the 2007 Cricket World Cup in the Caribbean and the Rugby World Cup Final in France. From 2012 to 2020, he worked as a sports reporter at SABC News, covering major events such as the 2015 Cricket World Cup in New Zealand and Australia. Since 2021, Craig has been involved as a naturalist with the Sea Change Project.

Colin Bell is a dedicated conservationist and seasoned safari guide with over four decades of experience in the African safari industry. As a co-founder of Natural Selection and Mkambati Matters, Colin has been at the forefront of pioneering photographic safaris in Southern Africa, deeply committed to the preservation and protection of Africa’s last great wild places.

Natural Selection may be a new company, but its founders—Colin, Dave, Jen, and James—have roots that run deep in the African bush. With a century of combined experience, they share a passion for safari tourism as a powerful tool for conservation. Colin's journey in the safari business began many moons ago as a guide, and his love for Africa's wildlife has only grown stronger over the years.

In recent history, the conservation of the natural world has evolved from a fledgling awareness to a global interest. However, Africa’s wild places often became secondary, facing poaching and environmental degradation. Recognising the urgent need for action, Colin and his co-founders set out to protect these areas, ensuring they survive for future generations to enjoy.
Natural Selection operates on the belief that by visiting wildlife areas, travellers contribute to their continued protection through tourism revenue. Colin's unwavering commitment to conservation is matched only by his dedication to providing guests with unique and extraordinary safari experiences.

Colin's career highlights include serving as CEO of Wilderness Safaris and Great Plains for 22 years, where he honed his expertise and deepened his love for Africa’s wild landscapes. Today, Colin continues to champion conservation and sustainable tourism across Cape Town, the Wild Coast, Botswana, and Namibia.

After completing his studies at the Culinary Institute of South Africa, Chef Peter Tempelhoff, now a celebrated member of Relais & Châteaux’s World Culinary Council, refined his skills at various esteemed Michelin Star restaurants in England. Returning to South Africa in 2006, Tempelhoff won the Sunday Times Chef of the Year Award in 2007. A 2008 trip to Japan inspired a deep love affair with Japanese culinary techniques, ultimately leading to the founding of FYN Restaurant in 2018 with Chef Ashley Moss and Service & Beverage Director Jennifer Hugé. FYN, ranked 60th by The World’s 50 Best Restaurants in 2024, won the Flor de Caña Sustainable Restaurant Award 2023 and became the first stand-alone restaurant in Africa to join Relais & Châteaux in the same year.

Born in Middelburg Mpumalanga, co-founded Nando’s, which today can be found in 23 countries around the world. Robbie’s philosophy of having fun while making money and changing people’s lives has been an underpin of his personal philosophy.

After stepping back from Nando’s in 2020, Robbie’s passion for making a difference grew. He now champions changing lives at Nando’s; co-founded Goodbye Malaria; is a Constitutional Hill trustee; is helping to secure the future of Chris Hani Baragwanath Academic Hospital; part of the JoziMyJozi team who are working hard to revitalize Johannesburg and a proud alumni of the University of the Witwatersrand, Robbie has recently been appointed to join the board of governance of the WITS Business school.

When he’s taking some downtime, you’ll find him with a vodka in hand and Billy Joel on the Sonos.

Adrian Gardiner was born in Zambia in 1943 and developed a passion for nature and strong entrepreneurial skills from an early age. His love of wildlife was inspired by his father, who worked for a cattle ranching business and took him camping and hunting in the bush. Adrian's entrepreneurial spirit was nurtured at Falcon College in Bulawayo, Zimbabwe, where he was among the first 60 boys to attend. He played a key role in building the school from the ground up, learning that success requires a good team, a clear vision, and focused passion.

After moving from Zimbabwe to Cape Town to pursue further studies, Adrian struggled academically, taking seven years to complete a three-year course. He realised that academia was not his path and soon sought independence in business. By the age of 29, Adrian relocated to the Eastern Cape, where he helped establish the Spar franchise in Port Elizabeth, sparking his enduring affection for the city.

Over the next two decades, Adrian built companies across various industries, including swimming pool development, garage swing doors, pagers, and crane hire. Despite opportunities in larger markets, he kept his company's headquarters in Port Elizabeth, reflecting his fondness for the city.

In the early 1990s, Adrian returned to his love of nature by venturing into tourism. He started with 2,000 hectares of degraded land and transformed it into Shamwari Game Reserve, now spanning 20,000 hectares and home to reintroduced large game. His efforts put the Eastern Cape on the tourist map and inspired the development of other private game reserves. Shamwari became a model for sustainable conservation tourism.

Building on Shamwari's success, Adrian established Sanbona Wildlife Reserve in the Western Cape and Jock Safari Lodge in Kruger National Park. In 2000, he founded the parent company Mantis, named after the San people's revered Praying Mantis. Mantis aimed to provide a consistent, high-quality tourism experience, offering a one-stop shop for international visitors traveling along the Garden Route.

Paul Gardiner was born in South Africa in 1973. His career began as a game ranger in 1996 on his father’s wildlife reserve, Shamwari, a model used by the Gardiner family to create many reserves in Africa. Recognising the need to offer more global experiences, the Gardiner family founded Mantis, an environmentally conscious collection of hotels, eco-escapes, and waterways based in Port Elizabeth, South Africa. Paul joined the Mantis marketing team in 1998, and after four years, he became the head of the Group’s Sales & Marketing department.

In 2002, Paul emigrated to the United Kingdom, becoming the MD of Southern Africa Travel, a UK-based tour operator, and setting up Worldwide Experience. Worldwide Experience (WWE) takes students from around the globe to Africa, placing them in conservation projects where they work with Mantis’ wildlife veterinarians, ecologists, and wildlife management teams.

In 2006, Paul co-founded Legacy Ventures, a company that specialises in taking executive MBA students on study tours to emerging countries like China, India, and South Africa. In 2012, Paul met television personality and adventurer Bear Grylls. Together, they have several businesses, including Bear Grylls Survival Academy, Bear Grylls Survival Challenge, and Bear Grylls Adventure. Mantis Media, the creative arm of Mantis Collection, brings Bear's television adventures to life for kids, adults, and corporate teams and is responsible for all Bear's location-based entertainment.

Through Mantis Media, Bear recently partnered with Merlin Entertainments to develop a £23m Bear Grylls Adventure Park in the UK.

Paul leads a team in the UK that manages Mantis’ development beyond Africa. He is now a Director of Mantis and works closely with his father, Adrian Gardiner, and the Mantis and Accor team to grow Mantis’ portfolio throughout Africa and beyond.

Paul is involved with three new start-ups: WildLensTV, Natural Born Runners, and Terra Nova, a master planning company specialising in eco-tourism.

Although Paul is based in the UK, he continues to spend quality time in South Africa at "Founders," the lodge where it all began for the Gardiners. He has also launched his own media platform called ‘The Ecoventurer’ to promote eco-tourism and the work of conservationists worldwide.

Johan van Schalkwyk is a passionate Trade, Sales, and Marketing Manager and a seasoned tourism professional, known for his strategic approach to enabling product growth through destination marketing. His journey in sales and marketing began during his high school years when he created a marketing strategy proposal for Monex's Ratanga Junction Theme Park in Cape Town. The acceptance of this proposal launched his formal career, earning him a marketing and advertising bursary at the Advertising College of Southern Africa.

Currently, Johan serves as the Group Marketing and Trade Manager at Aquila Collection. He is an influential figure in the tourism industry, holding positions such as board member of the African Attraction and Visitor Experience Association (AAVEA), vice president of Skål International Cape Town, and committee member of SATSA Western Cape, the voice of inbound tourism. Johan is also an active member and participant in Cape Town Tourism and Fedhasa.

Known for his energetic and creative approach, Johan has an open-minded outlook on life that is evident in his work ethic. He is always on the lookout for the next opportunity and challenge, making him a dynamic leader in the tourism sector.

Monika is the Chief Tourism Officer for Wesgro, the official tourism, trade and investment promotion agency for Cape Town and the Western Cape.

She has a passion for tourism, a deep knowledge of destination marketing and the international marketplace, and strong industry relationships at home and abroad, with over 30 years in the tourism industry, in both the private as well as the public sector.

Since 1992 she has worked for an outbound tour operator in Berlin, Germany, smaller boutique DMCs in Johannesburg and spent 13 years at Tourvest Destination Management. She then spent 4 years at SA Tourism; initially as Regional Director for the Americas and ultimately as General Manager International Marketing, supporting marketing execution in all 11 international SA Tourism offices in Europe, the Americas and Australasia.

Relocating to Cape Town in 2016, she rejoined the private sector by taking the helm as CEO of Private Safaris in Southern Africa, a Destination Management Company operating from offices in Cape Town and Windhoek. She successfully shepherded the business to its new owners, Fairfax Financial Holdings (based in Toronto) in 2017, and together with her team led the resultant reinvention of the business.

In 2021 she joined Wesgro’s Executive team, and leads the business units that deliver leisure tourism promotion and facilitation, as well as the Convention Bureau team and the Cruise Cape Town initiative.

She is married, lives in Sea Point and has a step son and 4 nephews.

Gillian works as an adviser to private and public clients across the spectrum of tourism, including SATSA, the Tourism Business Council of South Africa (TBCSA), and the Tony Blair Institute.

From 2018 to 2019, Gillian was Special Advisor to the Tourism Minister, Minister Derek Hanekom.

Until mid-2018, Gillian was the Deputy CEO of the audit, tax, and advisory firm Grant Thornton in Johannesburg and head of their Advisory Services in South Africa. At Grant Thornton, she specialised in consulting for the hospitality, tourism, and leisure industries, boasting a long track record of over 30 years in her area of expertise.

In 2012, Gillian was appointed Global Sector Leader for Hotels and Tourism at Grant Thornton, leading a team of experts from over 25 countries.

Gillian has consulted extensively in all aspects of these industries for both the public and private sectors across Africa. Her work includes developing tourism destination and marketing strategies, as well as feasibility studies, market development, and assessing economic and social impacts across various sectors, including hotel and tourism accommodation, the conference and exhibition industry, air routes, airports, and attractions.

Before transitioning to consulting, Gillian worked in the hotel and catering industries in Europe (UK, France, Germany, Switzerland) and South Africa in various operational roles, eventually leading IT for Southern Sun Hotels.

Gillian holds a BSc in Hotel Catering and Tourism Administration from Surrey (1981) and an MBA from Wits (1988, cum laude).

Johan Groenewald is the Founder and Managing Director of Royal African Discoveries. The destination management company (DMC) will celebrate its 26th birthday in August. The company specialises in emerging markets and often ventures into uncharted waters to find new source markets and clients in Southeast Asia, India, the Nordics, and former Eastern European countries. Navigating these regions has ensured an understanding of the requirements of these unique markets, which generally have very limited knowledge of South and Southern Africa— not to mention developing a cast-iron stomach.

A passion for travel and learning about new and different cultures plays a significant role in how the company operates as a DMC for these source markets. Having first-hand knowledge and experience of most of our source markets is key to the DMC’s success.

Amanda Margisonis a dynamic force in the travel and tourism industry, boasting over two decades of unparalleled experience. As the Owner of On Show Solutions since February 2007, Amanda has masterminded countless successful events, bringing innovative ideas and seamless execution to the forefront of travel exhibitions. Her expertise in operations and logistics was honed during her tenure as GM at Kagiso Exhibitions, where she led the charge for seven years, and as an Exhibition Assistant at Showplan Exhibitions for four years. Amanda's journey from Johannesburg to the global stage is a testament to her dedication, creativity, and exceptional leadership in the world of travel exhibitions.
At On Show Solutions, we have a proven track record managing large-scale events in Africa and around the globe since 2007. Our connected network of facilitators ensures successful buyer recruitment, and we boast a vast network of preferred suppliers. As event professionals, we execute all our shows with precision, backed by a dynamic and passionate team committed to excellence.

Peter Dros currently heads up the sales & marketing team at Cheetah Plains with considerable experience in the safari industry growing and developing luxury tourism brands. Peter was the chairman of the SATSA Board Marketing Committee providing insight into the overall marketing and sales initiatives and was also an ex Board member. Peter also held positions as Sales and Marketing Director at Fancourt, Tourvest under the Welcome Tourism brand, and Sanctuary Retreats. He also worked for over a decade at Mala Mala Game Reserve.

With a career spanning over 30 years in the tourism and hospitality industry and having worked for some of the leading hotel groups, Martina brings a deep understanding of many aspects of the tourism industry. She is also the Group Sales Manager for the Liz McGrath Collection, one of the leading 5-star hotel collections in South Africa.

Martina is incredibly passionate about cultivating, building, and strengthening relationships with travel partners across the various market segments. She has led an illustrious career curating and implementing innovative sales & marketing strategies that help build strong brands.

Martina is the Africa representative for IGLTA, the international LGBTQ+ Tourism Association. She is passionate about making travel safer and more inclusive for all. IGLTA believes in opening hearts and minds through the wonder of travel.

She is the Western Cape chairperson of The South African Tourism Services Association, SATSA.

Nombulelo Guliwe is an accomplished finance professional with over 15 years of experience in the leisure, travel, and tourism industry. As the Chief Financial Officer of South African Tourism, Nombulelo has a robust track record in financial management, compliance, and strategic planning. She is a Chartered Accountant (SA) with a CTA in Accounting from the University of Johannesburg, bringing expertise in tax preparation, cash flow management, auditing, fixed assets, and forex. Nombulelo's extensive experience includes roles in financial compliance, finance management, and auditing at Price Waterhouse Coopers. She is well-versed in IFRS, US GAAP, SOX controls, multi-currency consolidations, and financial analysis, with a keen ability to forecast and manage budgets effectively.

Wilfred Chivell, the driving force behind Marine Dynamics Shark & Whale Tours and the Dyer Island Conservation Trust, embodies a relentless pursuit of excellence and a deep-seated commitment to marine conservation. His philosophy, “Just do it… RIGHT!” underpins every aspect of his work and life.

Wilfred’s leadership has transformed Marine Dynamics into a world-renowned hub for marine ecotourism and conservation. His meticulous attention to detail ensures that every guest receives an exceptional experience, from the comfort of the custom-designed boats to the pristine, freshly laundered gear provided onboard. His dedication extends to his team, which includes marine biologists, dive masters, and expert guides, all working together to educate and inspire guests about marine life.

Born and raised in Gansbaai, Wilfred’s intimate knowledge of the local marine environment has been instrumental in his success. Wilfred pioneered the concept of the Marine Big 5 – whales, sharks, dolphins, penguins, and seals — which has become a benchmark in marine tourism. Under his leadership, Marine Dynamics Shark & Whale Tours have garnered numerous international awards, including Responsible Tourism awards and recognition for sustainable ecotourism practices.

Wilfred’s passion for conservation has led to significant contributions to protecting marine life. He established the Dyer Island Conservation Trust, focusing on research, rescue, and rehabilitation of marine species. His initiatives, such as the African penguin nest project, have received acclaim and awards globally. Wilfred is also a vital part of the South African Whale Disentanglement Network, showcasing his hands-on commitment to marine welfare.

Wilfred’s career is a testament to his adventurous spirit and dedication to nature. From his early days in the Police Force to shipwreck and diamond diving, he has always sought new challenges and opportunities. His discovery of the Nicobar wreck, the largest find of copper-plate money in the world, remains a highlight of his adventurous pursuits.

Beyond his professional achievements, Wilfred is a devoted father and an active member of the Gansbaai community. He has served on the town council, co-founded Gansbaai Tourism, and supports various local initiatives.

Wilfred’s profound connection to the ocean drives his mission to protect vulnerable marine species. He challenges misconceptions about apex predators like the Great White shark, advocating for their survival and highlighting their role in the marine ecosystem. His work ensures that guests not only experience the thrill of encountering sharks but also leave with a greater understanding and empathy for their plight.

“People come for the thrill of facing their fears, but they leave with a deeper appreciation for these magnificent creatures. Great White sharks are not ruthless man-eaters; they are incredible survivors facing dire threats from mankind. Our mission is to protect sharks and all marine life for future generations.”

Wilfred Chivell’s unwavering dedication to marine conservation and sustainable tourism continues to inspire and make a difference.

Litha Carl Nkombisa is currently the Chief Sales Executive at Zeda Limited. He has diverse business experience in banking, financial services, car rental and leasing, and the automotive industry, spanning over 30 years. He joined the Barloworld Group on 1 October 2007, when he was appointed Chief Executive of Barloworld Motor Retail and became one of the strategic black empowerment partners in Barloworld Ltd.’s 2008 BBBEE transaction. Since then, he has fulfilled various executive and board roles at Barloworld Automotive, Barloworld Logistics, Avis Fleet, Avis Budget Rent a Car, Salvage Management & Disposals, and Barloworld South Africa. For the past 17 years, Litha has been involved in major fleet and leasing contracts with corporate, government, and state-owned enterprises at Avis Fleet and Avis Car Rental.

Prior to joining Barloworld, Litha worked for several blue-chip companies, including Nedbank Corporate, BMW Finance in Munich, Germany, BMW Finance South Africa, Joburg City Auto BMW, and General Motors. He was formerly Head of the BEE Portfolio at Nedbank Corporate. While at BMW Finance in Munich, Germany, he developed an intimate knowledge of the motor industry, having spent time in their International Marketing and International Risk divisions. His other experience includes a stint at BMW Finance South Africa as Risk Manager, BMW as a Dealer Principal, and General Motors, where he was involved in Dealer Business Management and Dealer Development.

Some of his accolades include being voted the top Corporate Banker in South Africa for 2002/3 by the Association of Black Securities and Investment Professionals (ABSIP).

He obtained his qualifications from the University of the Witwatersrand and the University of South Africa, including management and executive development programmes from the University of Stellenbosch Business School and the Gordon Institute of Business Science.

Trevor is a chartered accountant who was first exposed to the tourism industry as a financial consultant in the late 1970's before joining the industry full-time in the mid-1980's.  He founded African Pride Tours in 1990 and remains as the full-time CEO. He served as the second chairman of SATSA Western Cape and was the elected national SATSA treasurer for 10 years. He then took a break, but returned last year for a second term as national treasurer.

Lindiwe studied hospitality in Switzerland and obtained a BSc in hotel management in the USA. Her
career began at the Grand Hyatt Washington DC before joining the Park Hyatt Rosebank. Lindiwe
was chief director of tourism support at NDT followed by general manager of InterContinental
Sandton Towers. She developed the Soweto Hotel and Conference Centre, was CEO of Birchwood
Hotel and Conference Centre and is currently COO of the City Lodge Hotel Group. She served on the board of SA Tourism and was chairperson of the TTCSA from 2019 to 2022. Lindiwe was appointed to the Academic Board of the Swiss Hotel School, Johannesburg in 2022.

Akash Singh, a Chartered Accountant and MBA graduate, is the CEO of Sigma International. With a profound commitment to the local business community, Akash has held prestigious positions such as President of the Durban Chamber of Commerce and Industry, the largest metropolitan chamber in Africa. His leadership extends to being a member of the Council of the South African Chamber of Commerce (SACCI) and co-chairing the KZN Economic Council (Business Co-Chair). Currently, he serves as the President of the South African Institute of Chartered Accountants (SAICA).

Before joining Sigma International, Akash built a robust career at PricewaterhouseCoopers as a Dispute Analysis and Investigations Manager and at Nedcor & BoE Bank as General Manager of Finance (and Product). He is renowned as an enterprise development specialist with extensive expertise in business restructuring, turnarounds, mentoring, enterprise and supplier development, project management and implementation, strategy creation and execution, and strategic project implementation. Over the past 20 years, Akash has trained and mentored over 4,000 businesses across various industries. His entrepreneurial acumen has been recognized with the Standard Bank Business Entrepreneur of the Year award and as a runner-up in the Standard Bank Growth Awards.

A pivotal figure in the establishment of the SATSA Business Incubator, Akash has leveraged a high-impact ISO 9001:2015 accredited model, drawing on a deep and extensive partner network perfected over two decades. His work in incubation is characterised by a dedication to delivering impact with purpose, humanity, and significant social contribution. Sigma International’s stories of impact and championing of incubation work will be a highlight at the SATSA 2024 conference, inspiring attendees with commitment to fostering business growth and development.

Founded in 2018 by Buhle Magwentshu, a food scientist turned entrepreneur with over 20 years of FMCG experience, with her latter corporate years spent implementing food and coffee on the go strategies for two major South African oil companies. Asmara Coffee is an artisan micro-roastery in Wynberg, Sandton with a vision is to make premium artisanal coffee accessible. As a 100% black female-owned business, Asmara offers innovative blends and single-origin coffees, providing tailored solutions for each customer. Serving 33 City Lodge Hotels and supplying over 60 Woolworths stores, Big 5 duty-free shops, corporates, cafés, and restaurants, Asmara exemplifies quality and innovation in every cup.

Siya Sigcau was born in the Eastern Cape and went on to study at the University of Durban Westville specialising in labour law. Siya worked as a HR practitioner in the waste industry for 15 years being an HR Director in a waste management company. In 2018 Siya saw a gap in the market to specialise in wastewater cleaning grease traps and organic waste diversion from Landfills.



Siya and his Partner Mandy left the corporate rush in 2018 to start Organic Matters a waste management and diversion solutions company based in Gauteng. Having been in the waste industry for years propelled our entity to greater heights having grown the business to all 9 provinces by July 2024. Amongst our clientele we have the hospitality industry which we have added value and continued to be a service partner to groups like the Citylodge.



We were also nominated as an incubatee by Citylodge Group in one of the incubation support programmes they are involved in with Sigma International.

Through these partnerships and support we have acquired full membership of SATSA which has introduced us to a wider scope of network and exposure to some of the industry key players that we would not have unlocked.

Rachel Nxele is a passionate advocate for responsible tourism and sustainability. Coming from the small town of Mandeni where she saw the local nature reserve disappear before her eyes due to socio-economic pressures, Rachel has dedicated her career to promoting eco-friendly and sustainable practices across various industries. With her core belief regarding sustainability being “start where you are” she has focused her efforts on local communities and the environment, highlighting the benefits of responsible tourism.

Rachel also served as Chairperson of Sabie Game Reserve, where she championed wildlife conservation and public-private partnerships. Her leadership promoted the sustainable use of natural resources and fostered strong community and governmental partnerships.

Rachel’s believes in promoting South Africa as a top travel destination while adhering to best practices in tourism management. Her efforts demonstrate how sustainable tourism can create positive social, economic, and environmental outcomes, perfectly aligning with the "This is Us" theme of the SATSA Conference, which embodies the spirit of responsible tourism, demonstrating how strategic leadership and sustainable practices can create positive social, economic, and environmental outcomes.

Yolan Friedmann is currently the CEO of the Endangered Wildlife Trust (EWT www.ewt.org.za), one of the largest conservation NGOs in southern Africa. The EWT currently employs ~110 staff members working across 70 projects throughout the sub-region. Yolan is also a Board member of the South African National Parks (SANParks), chairs the SANParks Conservation and Socio-Economic Transformation Committee and sits on the Tourism and Land Claims Committees. In 2024 Yolan was appointed to the Illegal Wildlife Trade Challenge Fund (UK Government) Advisory Group.

Yolan has an academic background in Veterinary Nursing (Onderstepoort Veterinary Faculty, University of Pretoria), a BA in English and Communications, an MSc in Environmental Studies (WITS) and an MDP from the Gordon Institute for Business Science (University of Pretoria). Yolan is a member of the Golden Key International Honour Society and is a Certified Director by the Institute of Directors South Africa. Yolan was the first female recipient of the SAB Nick Steele Environmentalist of the Year award in 2011. She was also the winner of the CEO Most Influential Woman in Business and Environment award in 2012 in the Environmental category; the recipient of the 2012 Green Globe award. Yolan was a finalist in the 2015 South Africa of the Year Award in the Conservationist of the Year category; was awarded a WESSA Lifetime Achiever Award in for Conservation 2016 and won the Eco Intelligence Award at the 2021 Ecologic Awards.

Yolan is involved in many levels of conservation leadership and development and chaired the IUCN South African National Member’s Committee and the Regional Advisory Committee of the IUCN’s Regional Office for Southern Africa for 2 terms. She was the first South African to serve as a Regional Councillor on the Council of the IUCN (International Union for Conservation of Nature) and co-chaired the IUCN’s Constituency Committee for four years. She is an Advisory Board member of the Ford Wildlife Foundation and of the Global Change Institute (Wits University); and served on the Board of the Institute of Directors South Africa (IoDSA) for 2 terms. Yolan served on the Board of the Tourism Conservation Fund and is a long-term judge of the Ecologic Awards, having previously judged the Green Trust Awards for several years. Yolan was a member of the Committee of Inquiry tasked with investigating the possibility of a legal trade in rhino horn, reporting to the Minister of Environmental Affairs.

A key focus of Yolan’s career has been leadership development and strategy facilitation, and she has participated in programmes such as the Gordon Institute for Business Science Nexus Development Programme (2006), the Leadership for Conservation in Africa council, the African Leadership Seminar and is a Fellow of the Archbishop Tutu Leadership Fellowship (2007). Yolan was invited to participate in the Crans Montana Forum in 2015 and was selected as a GreenMatter Senior Fellow in 2014.

Yolan is an avid long-distance runner and competes with her dogs and horses in agility and dressage, respectively.

With 31 years’ experience within Stellenbosch’s wine and tourism sector, Jeanneret
Momberg has a proven track record of decisive leadership, innovative thinking and the
ability to build mutually rewarding relationships. Her skill in working efficiently and calmly in
a demanding environment, combined with her problem-solving ability, has resulted in
Jeanneret spearheading a successful business operation and forging successful, rewarding
partnerships over the years. Her business philosophy is built on a people first approach, which
rings true in the manner in which she fulfils her role as CEO of Visit Stellenbosch. She has served on
the board of Stellenbosch Wine Routes, Stellenbosch 360 and Stellenbosch Ratepayers
Association and for many years ran the sales and marketing for Middelvlei Wine Estate. She
holds a Hons degree in Industrial Psychology and is a devoted wine, food and travel
aficionado.

Nicolette is a socio-economic development specialist who seeks and shares new solutions to social problems. With a focus on sustainable and circular development, she promotes economically empowered, socially advanced, and environmentally conscious living.

She founded the Cause Development Agency in 2008 to provide insight, training, and project implementation services to changemakers and non-profit professionals. Nicolette is committed to shaping and enriching our shared social future through innovative projects and education.

She joined Visit Stellenbosch in 2020 as a specialist consultant. She chairs the Visit Stellenbosch Socio-Economic Development board subcommittee and manages their development initiatives.

Over the past 4 years, she has spearheaded several tourism-based development projects and social enterprises in Stellenbosch. She is part of a team currently rolling out a Regenerative Tourism strategy for Stellenbosch and is doing educational research on youth employment in the tourism sector.

Visit Stellenbosch tourism projects:

Township and Village Social Enterprise

Bags4Bread Social Enterprise

Stellenbosch Youth Employment Project

Ida’s Valley Community Trails

Sherwin Charles is a prominent figure known for his pivotal roles in various initiatives aimed at
combatting malaria in Africa. As the Co-Founder and Chief Executive Officer of Goodbye
Malaria, an African-based organization dedicated to eradicating malaria in Southern Africa,
Charles has been instrumental in driving the mission forward. With a strong background in
finance and banking, including experience in South Africa and Nigeria, Charles transitioned to
Nando's Group where he set up the treasury function.

During his time at Nando's, Charles collaborated closely with explorer and humanitarian
Kingsley Holgate, witnessing firsthand the devastating impact of malaria across Africa. This
experience fueled Charles's passion for addressing the malaria crisis on the continent.
Subsequently, he committed himself fully to the cause, leaving Nando's in 2015 to focus
entirely on leading Goodbye Malaria as its CEO.

Under Charles's leadership, Goodbye Malaria has forged innovative public-private
partnerships, notably between the MOSASWA (Mozambique, South Africa and Eswatini)
governments and the private sector. Through these collaborations, Charles has spearheaded
efforts to raise awareness, funds, and support for malaria elimination initiatives in Southern
Africa. His strategic vision has not only advanced the mission of Goodbye Malaria but also
catalyzed corporate involvement in global health efforts, with Nando's becoming one of the
pioneering African companies to contribute to the Global Fund.

Additionally, Sherwin is Chair of IVCC and the African Board of Global Citizen as well as Board
member of RBM Partnership to End Malaria and The Global Fund representing the private
sector.

Sherwin Charles's dedication and leadership in the fight against malaria exemplify his deeprooted passion for creating a healthier and more sustainable future for communities in Africa
and beyond

Nadine Müller is a seasoned professional in the ethical education travel and tourism industry, celebrated for her commitment to sustainable travel, customer service excellence, and innovative use of technology to propel business growth. With over a decade of experience, Nadine has played a pivotal role in launching and scaling an ed-travel tech startup in the US, contributing to continuing education curricula adopted by several prestigious US universities, aimed at launching careers in the social impact and conservation sectors. She has also led the development of world-class sales teams for UK-based sustainable gap year travel organizations and Bushwise Field Guides.

Currently serving as Head of Sales at Go2Africa, Nadine brings a wealth of expertise in strategic sales initiatives, sales optimization techniques, and customer service technologies that foster growth in the tourism sector and enhance customer centricity. Her career is highlighted by groundbreaking advancements in travel and sales technology, reflecting her proactive approach to integrating innovation and customer insights into travel experiences.

Nadine's profound passion for African travel fuels her relentless pursuit to enhance the industry's impact and reach. Her dedication to sustainability and leveraging technology underscores her commitment to shaping the future of African tourism.

David is a bold, visionary leader with a knack for making even the most impossible things come to life. After completing a degree in economics and accounting, he pursued his passion for Africa, and it wasn't long before his pioneering entrepreneurial spirit led him to founding Rhino Africa. In the 20 years since, it's become the world's most-awarded safari company and a leader in the African travel industry.

Never one to keep still for long, David soon founded a portfolio of three award-winning luxury boutique properties across South Africa. His commitment to positively impacting our continent is reflected in his position on the Wildlife ACT and Good Work Foundation boards. He considers his biggest source of pride and greatest achievement to be his four children, who he describes as being his whole world.

Andre du Toit is the Executive Head of New Business Development at First Equity and the Operations Director at SATIB. A man of many talents who strives to always see the positive side of a situation, Andre boasts qualifications in many areas, including Marketing and Sales Management, Project Management, Insurance, and Labour Law.

After 15 years spent in the insurance broking industry, Andre considers the highlight of his career to be making up a part of the SATIB team – a team that he believes truly went above and beyond to assist clients and communities throughout the COVID pandemic.

Despite ticking off a number of both his personal and professional goals from his to-do list, Andre continues to strive to be the best possible version of himself, to be an amazing father and husband, and to run one Ultra Trail every year!


He also hopes to own a piece of wilderness along the coast, build a Business Development team that thrives professionally, builds wealth, and has a positive effect on all within its sphere of influence… and to learn to play guitar before he turns 50 (oops!).

When he’s not scoping out new business opportunities, you’ll likely find Andre meditating, savouring a few moments of solitude, pushing his boundaries on an ultra-distance trail run, or cooking on an open fire with a glass of fine wine in hand.

Andrew was born in Cape Town in 1964, the year Nelson Mandela was sent to Robben Island. He attended Bishops College, completing his schooling in 1982 – the same year Mandela was moved off Robben Island to Pollsmoor Prison. He completed his studies at the University of Cape Town before doing his two years of National Service as was compulsory for all white males at the time. He then taught Accounting at High School level for eight years before taking the bold step to leave teaching and start his own tourism businesses. The first was called Gateway to Newlands, offering guided behind the scenes tours of Newlands rugby and cricket stadiums. He then bought a retail travel agency and three years later in January 2000 launched his third tourism business, Cape Africa Tours, arranging sporting and cultural tours to South Africa for school, university and adult groups.


In 2006 Andrew founded a sports related charity called sport4kids, raising funds and collecting sports equipment for young disadvantaged boys and girls looking for opportunities to participate in sport. The charity has just completed funding one youngster on a bursary at a High School in Cape Town.

In July 2018 Christo Brand, one of Nelson Mandela’s former prison guards, asked Andrew to become his Business Manager and they set out on an exciting adventure into the unknown to introduce the world to Christo and share his story. Andrew is the editor of the second edition of Christo Brand’s book called Doing Life with Mandela: My Prisoner, My Friend which was published in September 2022 by Blue Ear Books.

In October 2023 Andrew published his book, The Leadership We Need: Lessons for Today from Nelson Mandela. A portion of the proceeds from the sale of every copy of his book will go to sport4kids.

Andrew is a passionate South African, mad keen on sport and the proud dad of two children, Daniel aged 29 living and working in London, and Abigail aged 26 studying for her PHD at Bristol University.

Jerry Mabena is an entrepreneurial business executive with vast experience in the marketing and property management sectors.

As the former CEO of Thebe Services, Jerry was responsible for managing a portfolio of subsidiaries and associate Thebe Investment Corporation companies that are service-centred, ranging from financial, tourism, as well as media, energy (petroleum services) and property management.

He has a degree in industrial psychology and economics from Rhodes University. He also holds a diploma in project management from Damelin and a certificate program in accounting and finance from Wits Business School.

Jerry has held various senior positions in companies such as Unilever, J Walter Thompson, Ucingo Marketing, and Kagiso Exhibitions and Events. Before joining Thebe in 2011, he was the CEO of Kagiso Property Holding, which was behind prime developments such as Willowbridge Lifestyle Centre in Cape Town; the Vaal Shopping Mall in Vanderbijlpark; the South African Revenue Service Assessment & Enforcement Facility in Alberton; and the head of JSE-listed company, Tiger Brands, in Johannesburg.