Event Details
SATSA is partnering with Zulu Nomad, Digify Africa and Meta (Facebook) again for some exciting Meta Boost sessions.
We are offering five free virtual sessions between September and November 2023 to assist business owners with foundational and intermediate knowledge as well as best practices when using the Meta Suite of Business Tools.
Meta Boost was created with entrepreneurs in mind. The project runs in various countries in Africa, with Digify Africa being responsible for South Africa, and is aimed at training small business owners and entrepreneurs on how to use Facebook Business Page, Instagram for Business, and WhatsApp Business.
See below the selected modules and the individual registration links to be delivered to the SATSA community.
Please ensure to register for each session individually on the below links.
Session 1: Using WhatsApp To Grow Your Tourism Business
Date & Time: 28 September 2023, 10:00am
Duration: 90 Mins
Description:
- Learn how you can bring your business online and communicate with customers on WhatsApp.
- In this course, you'll learn how to:
- Get started with the WhatsApp Business app
- Use messaging tools to communicate.
- Stay connected with customers and manage their expectations.
Session 2: Establish Your Presence on Facebook & Instagram
Date & Time: 19 October 2023, 10:00am
Duration: 90 minutes
Description:
- Learn how to share updates about your business and communicate with your customers directly. Start by creating a Page on Facebook and setting up an Instagram business account.
- Products mentioned:
- Facebook Business Page
- Messenger
- Facebook & Instagram Stories
- Instagram business account
- WhatsApp business
Session 3: Using Facebook & Instagram To Raise Awareness
Date & Time: 26 October 2023; 10:00am
Duration: 90 minutes
Description:
- When you share content showcasing your offerings, you can raise awareness of your business. Learn how posts, stories and live video on Facebook and Instagram can help.
- Products mentioned:
- Facebook & Instagram Stories
- Commerce Manager
- Facebook Business Suite Insights
- Live
- Q & A Stickers
Session 4: Reach your audience with personalised Ads
Date & Time: 6 November 2023; 10:00am
Duration: 90 minutes
Description:
- Learn how you can determine who is most likely to be interested in your business, and how selecting the right audience, placement, budget and schedule can make your ad spend more efficiently.
- Products mentioned:
- Steps to create ad in Ads Manager
- Define your ideal customer
- Ad placement
- Budget and duration of your ad
Session 5: Ad Captions & Call To Actions
Date & Time: 20 November 2023; 10:00am
Duration: 90 minutes
Description:
- Discover how to drive your audience to take action and help your business thrive. Learn how to use ad copy to tell a story, encourage your audience to get a quote, find out more about your offering or make a purchase.
- Products mentioned:
- Ads Manager
- Ad formats
- Copy and creative
The sessions will unfortunately not be recorded, so in-person attendance is required, and space is limited, so register as soon as possible.
