Unlocking Synergies: A Collaborative Approach Amid Austerity Measures

We talk a great deal about partnership and collaboration. Now it is time to put it into action.

As private sector associations within the tourism industry, we are reaching out to all public sector organisations to discuss how we can support each other to maximize the impact of limited resources.

This kind of collaboration is not just a strategic advantage—it's now essential for growth.

The private sector, with its agility and market-driven strategies, can bring innovative solutions and operational efficiencies to the table. Meanwhile, the public sector offers a framework of governance, broader policy objectives, and access to public resources and infrastructures that individual enterprises might find hard to influence or tap into. By working together, we can achieve a harmonious balance between commercial viability and public interest, sharing risks, costs, and expertise, amplifying our capabilities to develop, market, and manage tourism initiatives that neither could accomplish effectively alone.

You are warmly invited to join our upcoming online workshop to create a platform where ideas can flow freely, and collaborations can be forged.

1. Amathole District Municipality
2. Breede Valley Municipality
3. Buffalo City Metropolitan Municipality
4. Cape Town Tourism
5. Ceres Tourism
6. DEDAT
7. Department of Tourism
8. Durban Tourism
9. Eastern Cape Parks and Tourism Agency
10. Gansbaai Tourism
11. Graaff-Reinet Community Tourism
12. Hangklip-Kleinmond Tourism Bureau
13. Joburg Tourism
14. KZN EDTEA
15. Limpopo DEDET 
16. Nelson Mandela Bay Municipality
17. North West Parks & Tourism Board
18. Northern Cape Tourism Authority
19. Senqu Municipality
20. South African Tourism
21. Visit Knysna

1. FEDHASA
2. KLCBT
3. NAA SA
4. RATA
5. SAACI
6. SATOVITO
7. SATSA
8. Small Tourism Enterprise Association
9. South Africa Wine / Visit SA Winelands
10. Tour Guides Association Mandela Bay
11. University of Pretoria